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Unveiling the collaborative R&D venture between First Milk, Golden Hooves, and the University of Strathclyde, aiming to redefine the dairy industry's future through innovative AR technology.
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Vertical are collaborating with Golden Hooves, part of the First Milk cooperative, and the University of Strathclyde on an innovative project initially powered by the University of Strathclyde's ALMADA research group. This partnership focuses on developing Augmented Reality (AR) applications to enhance the dairy industry's engagement with regenerative farming practices. The project aims to integrate cutting-edge AR technology to transform public perception and educational outreach concerning sustainable agriculture practices.
Develop AR/VR experiences to enhance brand perception and promote regenerative farming.
Engage local communities, authorities, and educational institutions through cutting-edge technology.
Explore various AR technologies including marker-based, markerless, and Web AR.
Integrate AR with packaging and cross-platform gamification to offer rewarding interactions.
The project leverages the expertise from First Milk and Golden Hooves with academic insights from the University's research group to explore diverse AR applications. The focus is on creating immersive experiences that highlight biodiversity and sustainability in dairy farming. The exploration involves detailed R&D on AR deployment methods suited for enhancing consumer and stakeholder engagement through interactive and educational content.
Innovative AR Applications - Development of various AR scenarios to support regenerative farming narratives.
Engagement Platforms - Creation of platforms that allow interaction with the AR content, targeting community involvement and educational sectors.
Research and Development Insights - Extensive analysis and feedback loops with academic and industry partners to refine AR technology applications in agriculture.
Enhanced Educational Outreach - Implementation of AR solutions in local schools and communities to foster a deeper understanding and appreciation of sustainable farming practices.
This project not only aims to transform how dairy farming is viewed and understood but also sets a benchmark for future technological integrations in the agriculture sector.
